Pretty cool.
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*Taken from my previous posting from Foodista.com
As a passionate subscriber of Gourmet magazine for many years, and a writer for an online food encyclopedia, it’s only natural for me to have mixed emotions about the closing of a legendary print publication like Gourmet.
Just this summer, Gourmet’s circulation was still at its decade- long high peak of 978,000. So what was the real deciding factor to suddenly shelve a 68 year-old, beloved cooking magazine that for some, our great grandmother’s subscribed to? Was it because Gourmet needed to turn its focus to an online audience and balance its advertising between the two? Or is this just another example of how times are changing, for better or for worse?
I’m sure there are more than a couple reasons behind Conde Nast’s decision to stop the presses on Gourmet, but one of the main reasons for sure is that Conde Nast also publishes Bon Appetite, another cooking magazine which has a larger subscription base, and according to the L.A. Times, tends to focus on more economical recipe driven content. No one can argue that there is a growing need for cheap meals, I understand that.
But, as much as I can agree that each Gourmet magazine must have cost a fortune to produce, I don’t agree with the statements that Gourmet spoke only to an elite audience that cared solely about luxury hotels and four star restaurant reviews. Not too long ago, I was a broke culinary student ear tagging Gourmet recipe pages and circling menu ideas in bold red pen because I was so passionate about a recipe that had inspired me. For many culinary students, Gourmet was just another text on our required reading list.
Besides writing only about caviar and molecular gastronomy, those who have read Gourmet in recent years can also attest that Ruth Reichl devoted several full page articles in recent editions to the farm to table movement; including interviews of humble farmers and lengthy pieces on the importance of eating local.
New media brings with it, new advertising possibilities and to print, advertising dollars mean everything. Nostalgia aside, if someone were to ask the question “So is online media to blame for the death of print?” My answer would be “Advertising dollars say yes.” What’s more, people are consuming media in new ways, for example instead of a press release from Conde Nast being announced on the radio or learning about the end of Gourmet in a farewell issue, Gourmet’s readers are learning from a Twitter post re-tweeted from a friend that the magazine will no longer be published. So from an advertiser’s perspective, I can understand where the advertisers would want to place their ad dollars.
The ability for companies to see the click through rate on their ads, and receive measurable results on exactly how many people have viewed an add, and then discover the amount of people who purchased a product directly from their ad is something that traditional media has a hard time proving.
As much anguish as I feel about the end of a print publication that has affected millions, I am writing this on a food blog and posting it to the web.
Above Photo by Bittenword.com
Here was the rest of the menu:
Appetizers
Dragon Roll (sushi of unagi, cucumber, seaweed, avocado and toasted sesame seeds)
Herbed Goat Cheese Stuffed Peppadew Peppers
Amuse Bouche
Balsamic Pork Belly Skewers with Caramelized Figs
Salad
Arugula and Sorrel Salad with Soft Boiled Duck Egg Sprinkled with Black Hawaiian Sea Salt
Shaved Pecorino Cheese, Chive Blossoms, Honey Citrus Vinaigrette
Intermezzo
Mango sorbet with Kaffir Lime and Mint Simple Syrup topped with Borage Flowers
Main
Marinated Grilled Flank Steak with Basil Chimchurri
Heirloom Tomatoes, herb mash
Dessert
Grilled Pound Cake with Mike and Gene’s Berry Farm Sauce
Grilled stone fruit, local cream freshly whipped
I had some left over bits and pieces in the kitchen and some white rum, so Mark and I tried a new combination of flavors for a cocktail: cool cucumber, cantaloupe and fresh mint blended with ice, lime and rum. I think this little cocktail might be that much better with vodka or gin.
Pulse it in the blender until smooth. Then strain the juice into a martini glass and garnish with a cucumber and cantaloupe slice.
Some cool history:
Bastille Day could also be known as the restaurant tribute day- a true foodie celebration! Restaurants in simpler forms have been around for ages, but restaurants as we know them now partially exist due to the French Revolution. When the monarchy was forced out, so were their chefs, or catering guilds, which led to several chefs setting up restaurants all over Paris. The word “restaurant” comes from the French word restaurer- or to restore, referring to a place where one goes to regain health. Therefore it only makes sense that Bastille Day in Paris brings people out into the streets to visit boulangeries, cafes, bistros and street vendors to celebrate French Revolution.
If you are not storming the streets in your town searching for French restaurants, crepe stands or beignet street vendors, you can celebrate the food of France at home with the infamous banana crepes recipe.
Bon Appetit!
I posted a barbecue and wine paring post on Foodista and wanted to pass it along- when it comes pairing wine with grilled and smokey foods, I turn to this list myself.
With all the wonderful sweet, smokey, rich barbecue sauces out there, it would be a shame to not pair your slow cooked ribs or juicy blue cheese burger with something as equally delicious.
There is something magical that happens when you pair the right wine with the right food. It happens when the best of both worlds collide and unique flavors are brought out of both your dish and the wine. When deciding which wine pairs best with your barbecue, here are a couple tips!
5 Tips for Pairing Wine with Your Barbecue
*Avoid high alcohol content wines when pairing with spicy sauces. The higher level of alcohol in the wine will increase the spiciness of your dish.
*High acid white wines like Sauvignon Blanc or Pinot Gris help cut through high-fat meat and pair well with tart and tangy sauces.
* Cabernet Franc and Syrah make excellent choices for pairing deep tomato and peppery sauces and pair perfectly with grilled steak.
*Experiment with several varietals depending on what you are grilling. There are many great quality rose wines that make the perfect pairing with barbecue salmon, shrimp or chicken.
*Save your delicate pinot noirs and your mild or complex wines for another pairing. Barbecue flavors are bold, bright and smokey, asking for bright or bold wines.
If planning a party, remember variety. What may be the perfect paring to you may not work for others. So if you are asked to bring wine to the barbecue, bring a full-bodied red and a crisp white and likely you’ll have a match.
This last Monday night, Foodista collaborated with Michael Hebb of Onepot.org and Foraged and Found Edibles in the Caffe Vita Loft for a "Friends of Foodista" dinner. What came together in the kitchen was beyond extraordinary. If you have followed Michael Hebb lately, you'll notice that the guy is involved in a variety of projects all over Seattle and making the rules up as he goes.
As part of the evening's experiment, I showed up to the Vita loft around 11:30 am and set up my laptop at the edge of the kitchen counter right next to Chef Conor Donahue, from San Francisco who was busy slicing butter clams and began to document recipes directly into Foodista as each recipe was created in front of me.
The dinner wasn't completely thrown together by the seat of their pants- over the weekend, chef and co-founder of Foraged and Found Edibles, Christina Choi and Chef Donahue met with Hebb and decided on a menu inspired by seasonal and foraged ingredients from the area. The menu would be about the ingredients. Every recipe on Monday night's menu was either foraged wild or locally harvested. Even the butter clams for the Butter Clam Fritter Appetizer was foraged by Foodista co-founders Barnaby and Sheri over a long weekend near Hope Island.
Chef Choi showed up at the loft carrying ingredients freshly picked only 24- 48 hours prior and set to work baking off Elderberry Shortbread to go with the local strawberries with elderberry syrup that we would later eat for dessert. As I was attempting to write precise recipes into the Foodista site, I received less than standard responses to measurements, techniques and even ingredients for most of the recipes. Not to anyone's fault, it's just that chefs don't often use measurements while they are cooking, chefs cook by feel, taste, touch and smell. So when I ask for the recipe on how to make their specific court bouillon, they're recipe suggestion was to "use what you have lying around," only half joking of course. For example, while Hebb was preparing the octopus, I asked, "Okay, so what is the next step?"
“Use a sharp knife and cut head from tentacles," he said.
“And then what do you with the head?"
“Say... give it to your cat."
"Michael, can you tell me what is in the spice rub for the elk shoulder and what the amounts were?"
His response was, “Open your pantry, use a variety of spices that appeal to you. We used juniper berries, fennel seeds, chili flakes, cumin and corinander guajillo chili peppers."
Over the course of the day and into the evening I watched the three experienced chefs create stunning dishes out of simple, but high quality ingredients and all inside a fairly basic kitchen set up. The dishes were beautiful, delicious and made with respect to the ingredients. I kept thinking as each gorgeous dish was passed around the table, I’ve seen these ingredients before, I can do this at home. When you buy fresh and local, the ingredients speak for themselves and don’t require too much work on your part. Plus, you are supporting local farmers and foragers who didn’t fly your produce from half way around the world to get it to you. If you need a little inspiration for turning your farmer market seabeans or garlic scapes into a great meal, check out the recipes created by Onepot on Foodista.
MENU
apps
butter clam fritters with wild sorrel aioli
lemon balm leaves with raw porcini salad and chive flowers.
plates
local scallop crudo with sea beans and shiso
Octopus with fingerlings and wild onion blossoms
elk shoulder with porcini, farro, and garlic scapes
wood violet and miners lettuce salad
sweet.
local strawberries with elderflower syrup and cream
farm direct vita sumatra gayo river coffee